Quinoa: The Ultimate Superfood

This mighty grain replenishes protein for stronger, healthier hair!

If you follow BIOTOP Professional on social media or this blog, you’ve probably seen us talk about Quinoa (pronounced “keen-wah”). After all, it’s one of our favorite topics! Why? Not only is this tiny grain an important part of a healthy diet, it’s also a powerful addition to your haircare routine.

So what is Quinoa? For starters, it’s a highly nutritious, complete protein that’s been eaten for centuries for its antioxidants, vitamins, and minerals. This gluten-free grain is rich in fiber, B vitamins, vitamin E, and other minerals like iron, magnesium, manganese, calcium, potassium, and phosphorus. What’s interesting is that Quinoa protein acts more like animal protein than vegetable protein because of its amino acids.

In addition to working from the inside out when you eat Quinoa, this powerful protein works topically to provide nine important benefits for your hair and scalp. Most importantly, Quinoa easily penetrates and fills in nutrient-depleted areas on your hair’s cuticle—the other layer of each hair shaft—with healthy protein bonds to strengthen the cuticle, fortify hair and help prevent breakage.

“BIOTOP’s special Quinoa Extract is rich with nine essential amino acids that are similar to those found naturally in human hair keratin,” explains Celeste Figueroa, global marketing director for BIOTOP Professional. “As a result, it helps to hydrate your scalp and restore and replenish your hair’s natural proteins and amino acids to improve its strength and elasticity. In addition, because Quinoa proteins penetrate each strand and are more easily able to bond to each hair cuticle, healthy hair results—including nourished, conditioned, hydrated hair; stronger strands; reduced split ends, and tons of shine—are visible quickly, making Quinoa a true treatment in the salon and at home.”

When incorporated into your haircare products, Quinoa can help:

• Form a protective barrier to seal nutrients and moisture in each hair shaft

• Keep your healthy hair strong, resilient, smooth, and shiny

• Help you grow out your hair

• Strengthen weak, damaged, or fragile strands, including hair that’s colored, bleached, and chemically processed

• Protect your hair during heat styling

• Create a healthy scalp environment for growing strong, healthy hair

For the most intense, fastest results, try our 911 Quinoa Rinseable Hair Repair Oil Treatment. This 5-minute treatment for all hair types, including dry and dull hair, is rich in Superfood Quinoa Extract, plus Sunflower Seed Oil, Vitamin E, Calendula, Salvia, Chamomile, and Panthenol. As a deep-conditioning, revitalizing treatment, it helps to strengthen the hair, seal the cuticle, and lock in moisture. This advanced formula hydrates smooths and seals each strand, replenishing moisture, reducing frizz and flyaways, and enhancing shine. You can see and feel the difference after just one treatment.

Check out our entire 911 Quinoa Series!